If you are a website or blog owner then you must be aware of the term Search Engine Optimization. In this short article i will try to explain what a search engine optimization means and how it works and i will talk about some hot SEO practice so as to get a good search engine ranking. Search Engine Optimization is all about making some modification to your websites or to some parts of websites which individually seems very small but when combined with certain other optimization makes a noticeable impact on the user experiance as well as on the search engine ranking of your website
OR it may also be explained as the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. So in general we all know that if a website has a higher rank on a search engine index it will appear more frequently in the search result and more visiter's it will recieve from the search engine user's and more visiters a site have means it will attract more advertisers it will generate more revenue from that site that's why every webmasters want to have a good site ranking.
OR it may also be explained as the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. So in general we all know that if a website has a higher rank on a search engine index it will appear more frequently in the search result and more visiter's it will recieve from the search engine user's and more visiters a site have means it will attract more advertisers it will generate more revenue from that site that's why every webmasters want to have a good site ranking.
Search Engine Optimisation can be done in many ways and there are many company's providing SEO services to there clients, so if you have a huge website then you can handover your SEO tasks to any of these company's even we also provide SEO services at reasonable rate. But if you are a blogger or a fancy webmaster then you can do it at your own by using certain practices. All the SEO tips can not be disclosed here as this is a huge topic to discuss upon but i would like to discuss some of the easiast and very good SEO practice and i am sure they will give you a very positive impact on your page ranking. Search Engine Optimisation can be done by using Social networking sites (Facebook, Twitter,Google Plus),Google webmaster tools,Bing Webmaster Tools,Yahoo! Site Explorer and some of the sites offering free link submission. Apart from these you can use following practices to optimise your site.
- Indicate page titles by using suitable title tags- Always use title for any page which describe the content of the page accurately. Avoid title tag which has no relation with the content of the page.
- Create unique title tag for each page-Avoid using a single title tag across all of your site's pages or a large group of pages.
- Make use of description meta tags-Accurately summarise the content in description meta tags.Avoid writing a description meta tag that has no relation to the content on the page
- Use unique meta description tag for each page-This will help both the search engine and google.
- Improve URL structure-Avoid choosing generic page names like "page1.html & avoid using lengthy URLs with unnecessary parameters and session IDs.
- Make your site easier to navigate-Allow for the possibility of a part of the URL being removed.
- Make sitemaps-Make two sitemaps one HTML sitemap for users and One XML sitemap for search engines.
- Make site easy for navigation-Avoid creating complex webs of navigation links, e.g. linking every page on your site to every other page.
- Prefer text over images for navigation-Avoid having a navigation based entirely on drop-down menus, images, or animations.
- Have a useful 404 page-Avoid allowing your 404 pages to be indexed in search engines (make sure that your webserver is configured to give a 404 HTTP status code when non-existent pages are requested.
Apart from these always provide qaulity and unique contents for your users. Write easy to read text don't use stupid fonts which makes user hesitate. Always create fresh and unique content, and create your content targetted to users not for search engines because a happy user can give you the real life ranking which is not possible through search engines. As i told you earlier also that this article will give you just and idea and some tricks about SEO, so there are many things about SEO you might want to know after reading this article so feel free to contact me by comments or by mail i will always there for you.
